A partnership, not a brand

Kené is everything.

Kene World is the international storefront of a project that lives in two places — in Pucallpa, in the Peruvian Amazon, and in the Netherlands. This page is mostly about Demer, because the project begins with him.

Demer · Korin Niwe

Demer · Korin Niwe
Pucallpa, Ucayali · Peru · founder of Fundación Kene Rao

01 · Demer

Born in the forests of Ucayali.

Demer was born in the native community of Nueva Samaria, in the district of Iparía, province of Coronel Portillo, region of Ucayali — a tropical community of forests, rivers and cochas (oxbow lakes), where as a child he played football, planted yuca and plantain with his family, and learned from his grandfather how to make arrows and fish in the rivers.

It was a very beautiful life, very harmonious, with much love, beside my family, in the middle of nature.

Demer · Korin Niwe

His father was a primary-school teacher, but also a farmer, fisherman, and master of medicinal plants. He taught Demer to prepare remedies, to make canoes, to build a house — and above all, not to forget his roots.

His mother was a master artisan, expert in the embroidery and painted cloth of the Shipibo-Konibo tradition. She taught Demer to paint and embroider. When he was two years old, she placed the kené on his navel and began the dieta with the kené waste plant — the traditional way to receive the wisdom of the designs.

She made me dieta the kené waste so I could obtain the knowledge and wisdom of the kené. She explained to me what the meanings were. The kené is everything to me. It is a universe.

On his mother, his teacher

His mother passed away in 2016. It was the hardest loss of his life.

I still carry a trauma, a mark that stayed with me forever. After her death I also became ill, with much depression. But I came out, and I was strong. What I carry from her is her knowledge, her wisdom — the kené, the designs of the Shipibo-Konibo culture. That is the most beautiful thing I have.

On what she left him

Today Demer is a father of three. He is studying Economics at the Universidad Tecnológica del Perú, self-financing his studies through his work. His dream is to become the first economist of the Shipibo-Konibo people.

02 · Foundation

Fundación Kene Rao.

The Fundación Kene Rao was founded by Demer on 8 March 2021. It is the first and only institution in Peru working on intellectual property rights for the kené.

Before, the kené was patented without consent, without consultation, without royalties. They stole a lot. We are the first institution that took the initiative to change that.

On why the foundation exists

The foundation has four lines of work:

Education

Intercultural bilingual workshops for children in native communities — so the next generation continues to know the culture, the language, and the designs of the Shipibo-Konibo people.

Intellectual property

Workshops for artisans and artisan associations on copyright, licensing, and how to protect their designs. The foundation drafts contracts and produces guides on author's rights.

Legal counsel

Direct representation of artisans whose rights have been violated, and of artisan associations in their commercial agreements.

Social responsibility

Water tanks for communities drinking contaminated river water. School supplies at the start of each academic year. A Christmas chocolatada in remote communities the state does not reach.

The happiest moment as a foundation is when you give royalties to an artisan and she feels happy. Seeing an artisan smile when she receives her royalties — that is the happiness that drives us.

On the work

The foundation began with three American friends and four Shipibos. Today its board is entirely Shipibo. Its dream over the next five years is to see every Shipibo design legally protected and registered, to see artisans empowered with just royalties, and to see the culture transmitted intact to the next generation.

03 · How it works

Two people, one project.

Demer brings the relationships, the cultural authority, the on-the-ground photography, and the legal protection through the foundation. Steven brings the international storefront, the infrastructure, the logistics, and the time zone overlap with European and North American buyers. The two communicate by WhatsApp, almost daily. Money moves to Peru in USDC over Ethereum because that is the only rail that does not lose 95% to fees. The partnership is in Spanish and English, mixed freely.

The revenue from each sale flows back along this path: to the artisan by name, to Demer's coordination work, to the foundation's community programs, and a small reserve to reinvest in the project. There are no investors taking a cut. There is no middleman in Pucallpa. The number you pay is the number that does the work.

A note from Demer

The kené is not a drawing. It is not decoration. It is our voice and our way of seeing life, drawn in lines.

— Demer · Korin Niwe